To get the most out of using social media in your business, it is a good idea to develop a plan to understand your goals and objectives, and to measure your success.
Before you complete this social media plan template, consider the following:
Do your research. You will need to make a number of decisions about your business, including business goals and finances. Completing an overall business and marketing plan will also be important before you start your social media plan.
Decide whether your plan will be separate or integrated into your overall marketing plan. Either way, your social media plan will draw heavily from your marketing plan.
Use the [italicised text]. The italicised text is there to help guide you by providing some more detailed questions you may like to answer when preparing your response.
Use the social media plan guide. The social media plan guide contains general advice on social media planning and a complete overview with details on each question asked in the social media plan template.
Get some help. If you aren’t confident in completing the plan yourself, you can enlist the help of a professional .
Review. Review. Review. Ask a number of impartial people to proofread your final plan.
