Branding
The Challenge
The National Press Club of Australia hosts some of the country's most significant political and business events, attracting corporate members from Australia's largest organisations. But behind the scenes, every booking, seat allocation, and attendee update was managed through email — hundreds of them, every week.
The NPC needed a platform that matched the calibre of their events: seamless for members, powerful for staff, and capable of handling the complexity of corporate group memberships at scale.
Our Solution
A WordPress ecosystem built for enterprise-grade event management. We designed and built a complete digital platform, a public-facing website integrated with a sophisticated backend reservation and membership system. Every piece was purpose-built for the NPC's specific workflows.
✓ Full WordPress website design and build
✓ Corporate membership portal with PMPro Group Accounts integration
✓ Custom WordPress plugins
✓ Automated email system for all booking communications
✓ Drag-and-drop seating management with room layout designer
✓ Self-service corporate admin dashboard
✓ Business-hours-based booking cutoff and waitlist system
✓ Chef dietary and event documentation tools
✓ Ongoing development and support
Results
Emails automated every week including notifications-reminders-approvals and confirmations
Hundreds of staff hours saved annually across all automated workflows
Faster booking turnaround from days to hours and often minutes
