Happy New Financial Year!! Did you update your website?
The beginning of a new financial year is a good excuse to reflect on the past 12 months in order to plan for the next 12 months. Businesses should be looking at reviewing and updating their business documents, goals and strategies and in turn reflect these changes on their website and social media.
I constantly stress the urge of updating your website and including fresh new content as much as possible and ensuring your website fits with your branding, business values and business services. Too often I see clients whose business cards and website don’t match or whose business services listed on their website are outdated. This is the perfect time to review your website and make some changes that will benefit your business over the next 12 months.
Over my many years I have been presented with and collected some great business cards but I am disappointed to find the great designs and colours are not reflected in their website and other branding. So why is it important to have consistency of your brans across all your marketing and communication material? Well simply put – recognition. With recognition comes familiarity and a sense of ease. This brings about trust and confidence in your business and encourages customers to be loyal.
It all starts with a plan. If the task seems too great then call in the experts, the investment in a good online strategy as soon as possible can really pay off in the long run. Never forget, your online brand is an extension of your business so keep it up to date and update your website.
Best regards,
The Zenneo Team