Creating your website design can be a difficult process, but it doesn’t have to be. Keeping it simple is the key! Start with a few of the tips below.
Clean Home Page
Think of your home page as the front door to your website. Even though there are other ways to access your website, you want a clean and tidy front page that visitors can make sense of and easily understand what your website is about. Many website owners have a tendency to include everything from their website on the home page. The problem with this is that as soon a piece of information on the home page becomes outdated or irrelevant it makes the whole website seem the same. So if you are going to include loads of information and pictures be prepared to constantly review and update it to keep visitors interested and engaged.
Competing calls to action
When utilising call to action buttons ensure that you don’t overload your page with competing buttons. Apart from cluttering your site this can seem all too much activity for the reader and may result in them simply leaving. It is common to preach that you must only use one per age, after all, it is the main action you want your visitor to do. But sometimes there can be alternative correct courses of action. Make sure ‘call to action’ buttons help you meet the goal of the page / your business. Just remember that ‘call to action’ buttons should build on the effectiveness of the page and assist the visitor in making an intuitive decision.
Visual clutter
Give your visitors breathing room – create enough space on your website between paragraphs and images so the viewer has room to ‘breath’ so they can absorb the content on the webpage. Furthermore keep the amount of links on your pages to a minimum and consider limiting your header and footer links to a minimum to reduce clutter
Keep your paragraphs short so readers can easily follow and you can streamline your website pages for a more enjoyable browsing experience
White space is just as important as the content and controlling this space can help keep users focussed and control the flow of users through your website.
Increased load times.
One of the key annoyances for visitors is slow loading pages. Fancy flash animations, large un-optimised images and clunky code can severely decrease the loading speed of your website. Ensure that you optimise all images by minimising size and quality to the desired state to help reduce the time browsers take to load your images. Also, by adding your images to gallery or by making them smaller and fitting those amongst the text, readers don’t feel as though they have to trawl through huge blocks of text. And finally review your website code. Efficient coding, code minimising and appropriate code layout can greatly increase the speed of your website.
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